Taking a Breather

Quickly I run the mouse over the red X in the right hand corner of the screen. If I am going to get anything done I have to pull myself away from the tantalizing grips of my Facebook world. As I watch the screen disappear I feel a momentary melancholy because all I really want to do right now is mindlessly scroll through a sea of Selfies and dumb political opinions. I don’t want to think, or read or have to conjure up anything from the foggy depths of my brain because I am just too damn tired for that.

It’s been about two weeks now since I’ve sat down at this computer and wrote anything at all. I force myself to put my fingers to the keyboard because whenever I happen to go this long without writing a sneaking fear begins to burrow its way into the better judgement section of my brain. What if I forget? What if I lose the ability to sling sentences? What if I lose interest in the art of wordsmithing altogether? What the hell then?!

As much as I don’t actually believe this will happen, there is a small part of me that will probably never let go of this completely irrational worry.

So here I am, writing. I don’t really know what to write about at this very moment but my hands seem to be clicking away at a good pace so I will just let them do the work I suppose.

Everything has been going pretty swell at the Panini factory. Our doors are open and every day we seem to be gaining more happy customers which is truly a beautiful thing. I think one of my favourite parts of this new adventure is meeting all of the people who walk through The Hot Wire’s doors.

A few have been back several times and it makes me feel all warm and fuzzy inside to know that our little shop is a place that people just like hanging out. This is what Jamie and I always envisioned when we talked about opening The Hot Wire. Now, it is coming to fruition and we couldn’t be happier.

Of course it hasn’t all been a pleasure cruise. For the first few days we were pretty dead. Like I mean NOBODY new about us at all. Here I was thinking I was such a marketing wizard with my awesome Facebooking skills. What I’ve learnt about Facebook advertising is that a whole lot of people can “like” your page and that does not mean jack when it comes to them coming into your shop.

On grand opening day we were packed to the roof with prep and bread from the hordes of people we imagined would be fighting each other (literally just destroying each other) to get a mere taste of our sandwiches. In reality we had about ten costumers. It was not very glorious at all. So in the days to follow Jamie and I would be mentally willing the people who walked past the front of our shop to pop their head in and take a whiff of the delicious treats we had on display.

Now, by “mentally willing” I actually mean awkwardly staring down anyone who came near our doors as we wore ridiculously large smiles and expectant expressions on our faces. We were probably scaring more people away than anything. I would have been scared.

However a few humans did brave the weird vibe we were giving off and ended up loving the food. This is exactly why you shouldn’t judge an oddball book by its cover people!!

And there it began, the infamous word-of-mouth advertising. Seriously it works like a charm!

Each day our numbers are growing. We are becoming more confident in this huge endeavour we’ve taken on. And damn does that ever feel good!

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